Google Ads (PPC)
Paid search measured against booked work.
Elite Dev manages Google Ads for Australian businesses — search campaigns built around commercial intent, with conversion tracking that ties clicks to real enquiries rather than to the platform's own generous count. Quoted monthly on scope, plus your ad spend.
The platform grades its own homework. Until you join clicks to actual enquiries, you are trusting the party being paid.
How we run an account
Four habits.
None are clever. Most accounts we inherit are missing all four.
Tracking before spending
Conversion tracking wired and verified before a campaign goes live. Spending without it is guessing with a budget.
Negative keywords, constantly
Most wasted spend is clicks from searches you never wanted. Cleaning the search terms report is the highest-return hour of the month.
Intent over volume
Someone searching 'emergency plumber near me' is worth many times someone searching 'how to fix a tap'. We bid accordingly.
Landing where they expect
A click on a specific service ad should land on that service's page, not the homepage. It is the cheapest conversion fix there is.
What we report
The numbers that decide anything.
You should be able to read the report in two minutes and know whether to spend more or less.
Real enquiries, and what they cost
Joined from the ad click through to the form or call, so the cost per enquiry is a real number rather than the platform's estimate.
What we changed and why
Every change, with the reasoning. No black-box management.
Where money is being wasted
Including when the honest answer is that a campaign should be switched off.
Websites from $500 ex GST
One page $500. Up to five pages $1,000. Up to twelve $2,500. All ex GST, quoted before we start. Bigger or custom builds are priced on scope.
Frequently asked questions
What is the minimum ad spend?
Below roughly $1,000 a month there is usually not enough data to optimise on, and you are better off putting the money into SEO or your Google Business Profile. We will say so rather than take the management fee.
How is your fee structured?
A monthly management fee, separate from your ad spend, which you pay Google directly. You keep ownership of the account.
Can you run Meta or Bing ads too?
We run Bing where it makes sense — it is cheap and converts well in some markets. For Meta we would rather refer you to a specialist than be average at it.
Do I own the account?
Yes, always. It is set up in your name and you keep it if we part ways, with the history intact.
Start here
Tell us what you need.
Send through what your business does and what you have in mind for SEO or Google Ads. We will come back with a straight answer on price and timeline.