Website copywriting
Words that say what you do, without the filler.
Elite Dev writes website copy for Australian businesses. Copy polish is included from the $1,000 ex GST tier and full copywriting from $2,500 ex GST. We write plainly, in your voice, and we do not invent claims you would have to defend.
Most small-business websites say nothing. Not because the business is dull, but because nobody wanted to sound too direct.
How we write
Four rules we apply to every page.
They are unglamorous and they are the whole difference.
Answer the question in the first paragraph
What you do, who for, roughly what it costs. People decide in seconds and most sites make them hunt.
Specific beats superlative
'Servicing Redlands and Logan, same day' beats 'industry-leading service'. One is checkable. The other is noise.
Write like you talk
If you would not say it to a customer standing in front of you, it should not be on the page.
Only claims you can back
No invented numbers, no borrowed credentials, no awards nobody gave you. It is also the law, and it is enforced.
What you get
Per page, not per word.
Word counts are a bad measure of whether copy works.
The page, end to end
Headline, opening answer, body, headings, calls to action, and the page title and description that show in search results.
Search intent, handled
Written around what people actually type, without stuffing keywords into sentences where they do not belong.
One revision round
You read it, mark what does not sound like you, we fix it.
Websites from $500 ex GST
One page $500. Up to five pages $1,000. Up to twelve $2,500. All ex GST, quoted before we start. Bigger or custom builds are priced on scope.
Frequently asked questions
Can you write in our existing tone of voice?
Yes. Send us anything you have — old copy, emails you have written to customers, even a voice note. Most of the useful signal comes from how you describe the work yourself.
Do you use AI to write it?
We use AI as a tool the way we use a spellchecker, and everything is edited and fact-checked by a person before it ships. We will not publish a claim about your business that we cannot stand behind.
What if we already have copy?
Then we polish rather than rewrite, and the cost comes down. If it is genuinely good we will tell you to keep it.
Do you write blog posts?
Yes, and we can automate the production of them — see SEO automation.
Start here
Tell us what you need.
Send through what your business does and what you have in mind for a website. We will come back with a straight answer on price and timeline.